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Serge DeNimes Autumn/Winter 2015

Serge DeNimes Autumn/Winter 2015

By: Ruby Bukhari

Set against the urban Concrete Jungle of London, the Serge DeNimes AW15 collection with its tonal colour palette of black, grey and khaki define the slick, street-ready collection, while the introduction of burgundy and royal blue completes the urban look with a jolt of colour and energy.

Set against the urban Concrete Jungle of London, the Serge DeNimes AW15 collection with its tonal colour palette of black, grey and khaki define the slick, street-ready collection, while the introduction of burgundy and royal blue completes the urban look with a jolt of colour and energy.

Core community wardrobe staple pieces, like the Serge DeNimes 4 symbols and So Serge graphics on T-shirts and sweatshirts, are the fundamental basis of the Serge DeNimes iconography. 

For AW15 the Serge DeNimes logo and branding has been reimagined in a minimalist feel. Ink and burgundy camo has been introduced as a complete graphic print or as a detail on the side panel T-shirts.

Textures and shapes have been experimented with and redifined with new fabrics, printing methods and clothing blocks introduced into the collection.
 
 
Contrast colour accents of slate on the waistband, side panels and ankle sweatpants and hoodies reinforces the urban fludity and influence. Colour accents of black and white also features on front double pockets of hoodies adding a punch of colour while the inclusion of a drop hem on hoodies adds versatility and continues the street-ready thread running through the collection.
 
The Serge DeNimes premium jewellery and hats retain the Serge creative: fashion conscious and street ready DNA. Snapbacks and beenies continue to be the core focus of the Serge DeNimes aesthetic. For AW15 these pieces come an autumnal colour palette of black, grey, ink and khaki with contrast colour logos for dynamism. 
 
The AW15 campaign video showcases the collection at its finest. Shot by Authentive and entitled Concrete Jungle, the AW15 campaign captures the mood of urban London life. Set against the urban London landscape of high-rise buildings and their cold concrete walls; the campaign fully encapsulates the mood and ethos of the collection and the brand.