Like us, Selfridges know that music, and especially live music, matters.
As music venues continue to close, the high-end behemoth is taking a nostalgic look at parties of the past, launching muso-themed capsule collections alongside a series of live gigs to reignite the party spirit.
This collaboration with contemporary menswear brand Blood Brother pays homage to early 90s rave culture, featuring T-shirts and hoodies with club-night flyer graphics, stylised silo green and acid pink. Referenced in the graphics include The Labyrinth Club in Dalston – birthplace of The Prodigy – and headliners like electro DJ Andre Lodemann and Sonny Fodera.
You can pop this capsule from 14th August at Selfridges. Prices range from £55–160.
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