McQ Alexander McQueen has announced the launch of its second London store and new flagship, with art space on Commercial Street in Spitalfields.
Built in 1823 and spanning nearly 3000 square feet across two floors, the double fronted property allows separate mens and womens spaces.
McQ Alexander McQueen has announced the launch of its second London store and new flagship, with art space on Commercial Street in Spitalfields. Built in 1823 and spanning nearly 3000 square feet across two floors, the double fronted property allows separate men's and women's spaces.
With Sarah Burton as the creative driving force, the McQ design team have created a new retail concept that is rolling out globally. Black and white with shades of grey and splashes of blood red, the creative concept is true to the spirit of the brand, reflecting the juxtaposition at the heart of McQ values; raw and polished, hard and soft, monochrome and colour.
As a grade 2 listed building, McQ recognised the importance of working sympathetically within the original façade and the existing details including glazed brick columns, original ceiling raft, painted brick work and weather light wood flooring. McQ signature finishes have been added such as blackened steel, white lacquer, mirror surfaced floor units and shuttered concrete, a process well utilised in the art world which involves taking a concrete cast of wooden boards. The central floor units in multilayered black tinted glass punctuate the simplicity of the floor space.
Below the retail offer, McQ are dedicating the lower ground floor to a rolling art space, ‘McQ Hosts’, that will be offered as a London base to international emerging artists. To celebrate the launch of the store, artist Ermias Kifleyesus will be showing his collection of collage artworks.
McQ have collaborated with Ermias on their AW15 campaign and have allowed him the creative freedom to take an active role in shaping the imagery. Similarly Ermias allows the public to take part in the process of creating his artworks, taking Harley Weir’s photographs and submitting them to a process of defacement by posting each one in a public phone box. This collaborative and egalitarian approach represents McQ’s continued commitment to offering a true platform to young creative talent.
Located in the east end of London, the Spitalfields area in the 90s was home to young British artists such as Tracey Emin, Gilbert & George, the Chapman Brothers as well as Lee Alexander McQueen. British art and fashion was fast gaining international attention for its emotional power and raw energy then and today Spitalfields continues to be an area rich with creativity and cultural history which makes it the perfect location for McQ’s next home.
“Spitalfields is an area full of creative talent as well as cultural and brand history and we are returning to the roots of the house with the opening of this McQ store. The gallery space within the store will provide a platform for emerging artists which is something that has always been close to the heart of the house.” – Sarah Burton.
McQ Spitalfields opened the week of November 23rd 2015
McQ, 115-117 Commercial Street, London E1 6BJ