Disorder Magazine Logo
I Can Wear Whatever I Want: Rein SS16

I Can Wear Whatever I Want: Rein SS16

By: Zak Maoui

So far REIN has proven to be quite a success. Since 2013, the innovative womenswear label has seen achievements across the board, from editorial features in some of the world’s most established fashion magazines to the host of celebrities who opt for their designs. Rebecca Morter and Gemma Vanson met whilst studying at London College of Fashion and each has had invaluable experience with some of the biggest names in fashion, from Alexander Wang to Christopher Raeburn. REIN is a celebration of the female form and their graduate collection was inspired by the female’s positioning with regards to the intrusive male gaze (think cage-like structural designs). The pair focuses on the body as a medium and the intrinsic relationship between the body and clothing.

So far REIN has proven to be quite a success. Since 2013, the innovative womenswear label has seen achievements across the board, from editorial features in some of the world’s most established fashion magazines to the host of celebrities who opt for their designs. Rebecca Morter and Gemma Vanson met whilst studying at London College of Fashion and each has had invaluable experience with some of the biggest names in fashion, from Alexander Wang to Christopher Raeburn. REIN is a celebration of the female form and their graduate collection was inspired by the female’s positioning with regards to the intrusive male gaze (think cage-like structural designs). The pair focuses on the body as a medium and the intrinsic relationship between the body and clothing. Through a slightly avant-garde and revolutionary design aesthetic, REIN attempts to empower the female in a socially controversial way. 

For SS16 the label presents ‘Labyrinth’. The collection is a series of items that have been perfectly laser cut to give the wearer the most daring and interesting silhouette. REIN continues its emphasis upon breaking the norm, with looks very much a rebellion against those standard social boundaries. Items are bold and revolutionary, with sheer fabrics playing a key part in the collection’s formation. Satin, suede and silk all feature across the line of clothing, which looks to embrace the female body whilst at the same time giving the female the power that society so often steals from her. The unique brand does what it does best here, and offers the wearer jaw-dropping looks and designs. The likes of Cheryl Fernandez-Versini, Lady Gaga, Little Mix and Charlie XCX have all favoured the label, opting for its futuristic style and eclectic use of materials and fabrication detailing. The SS16 collection uniquely favours the use of Possum wool. As the possum wool is made of the fur from the animal it has unique properties that make it extremely durable, temperature responsive, low bobble, and helps to eliminate odour. Possum Merino is 55% warmer than merino wool and 35% warmer than cashmere. 

The collection has a somewhat military feel to it. Appearing in a minimal and monotone palette of black, pieces are structured and sharp-edged; for example the cut-out trousers appear as though they have been taken right off the battlefield. The labyrinthine maze detailing and patterning features across the collection, appearing on bralets, tees, sweatshirts and dresses. Dresses themselves are the collection’s main focus. A ‘tattoo’ dress (quite literally an all over print on your body), a ‘strapless dimension’ dress, a ‘parachute’ dress and a ‘church’ dress are just some of the line’s offerings regarding a more formal style of wear. The urban-esque collection is rounded off with a number of outerwear pieces, from macs to blazers, giving the wearer that needed protection against society’s limitations.

With this collection, REIN expands its portfolio and further cements itself as a forerunner within the British fashion industry. Almost incomparable to any other womenswear fashion houses currently, the future looks bright (albeit black) for this contemporary megamind.