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Happy Socks X Billionaire Boys Club

Happy Socks X Billionaire Boys Club

By: Kevin Kusisto

Pharrell Williams is no stranger to being Happy.  The singer’s 2014 smash of the same name was the best-selling song of last year, selling nearly 14 million copies and winning two Grammys and garnering an Academy Award nomination.  Well, it seems Pharrell isn’t done being happy just yet, as his luxury sportswear brand Billionaire Boys Club is partnering with Swedish sock retailer Happy Socks for an exclusive collection coming in July.

Pharrell Williams is no stranger to being Happy.  The singer’s 2014 smash of the same name was the best-selling song of last year, selling nearly 14 million copies and winning two Grammys and garnering an Academy Award nomination.  Well, it seems Pharrell isn’t done being happy just yet, as his luxury sportswear brand Billionaire Boys Club is partnering with Swedish sock retailer Happy Socks for an exclusive collection coming in July.

The Happy Socks x Billionaire Boys Club Collection includes unisex socks as well as men’s underwear, all emblazoned with a bold fusion of Billionaire Boys Club’s hip imagery (including popular BBC designs by Japanese artist SK8THING) and Happy Socks’ pop-art colors.  Recognizable BBC designs such as Starfield and Classic Helmet will look great adorning your feet, and really, gents: who among us hasn’t at one point or another wished his boxers were covered in a striking sea of diamonds and dollar signs?

   

Socks, boxers, and trunks will be available individually or as a box set.  The socks are priced at £10 a pair, or in a box set including all three styles for £30.  Underwear will be available individually at a price of £25 per pair, or in a box set (three pairs of boxers or three pairs of briefs) for £60.  However you choose to buy, the Happy Socks x Billionaire Boys Club collection comes in packaging with an exclusive holographic print.

The collection will be available at the flagship Happy Socks store in Seven Dials in Covent Garden, as well as Selfridges.  Pick ‘em up 1 July, and we can all but guarantee you’ll have the sharpest socks on the tube ride home.

Who says you can’t buy happiness?

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