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AW/16 Ones to Watch Winners

AW/16 Ones to Watch Winners

By: Gina LoPresti

The results are in and Fashion Scout has announced their Ones To Watch winners. The winners include the team of Dian Pelangi x Nelly Rose x Odette Steele, Edda, and Fengyi Tan. These emerging designers will now have the opportunity to show their creations on the catwalk at London Fashion Week.

The results are in and Fashion Scout has announced their Ones To Watch winners. The winners include the team of Dian Pelangi x Nelly Rose x Odette Steele, Edda, and Fengyi Tan. These emerging designers will now have the opportunity to show their creations on the catwalk at London Fashion Week.

Nelly Rose and Odette Steele collaborated with Indonesian designer Dian Pelangi to produce a stunning collection of modest garments with a fresh perspective. The traditional Indonesian aspects paired with the London edge displays unique cultures and identities that all women can relate to.

Edda graduated from the London College of Fashion in 2015 with a degree in womenswear. She has received praise from the New York Times as one of the "fresh-out-of-fashion-school designers to watch". Edda's collection features aspects of knit, print, and embroidery. The monochromatic collection displays striking images drawn by Edda with her non-dominant hand that were digitally printed onto canvas. Hats, gloves, and sandals were also created with this method to compliment the overall look. She was chosen from a list of 50 emerging designers by a panel of industry experts. This season the panel included: Martyn Roberts, Fashion Scout's founder and director; Hilary Alexander Obe; Craig Spellar; and Ones To Watch stylist, Rebekah Roy.

Fengyi Tan's brand is based in London and Shanghai and she graduated from the Royal College of Art in 2015. Her graduate collection explored the movement of the body and the interaction of space. To accurately demonstrate the rhythm of the body Fengyi Tan collaborated with a contemporary dance choreographer. She captured the idea beautifully and her collection was celebrated by many publications including Vogue, Dazed, and Dezeen. 

The Ones To Watch fashion show is one of the most anticipated at London Fashion Week. Fashion Scout is responsible for giving these emerging designers ample exposure to the global fashion industry. The show promotes design innovation, media attention, and encourages buyers to attend and develop international business. The winning designers will present their collections on the catwalk and as part of Fashion Scout's Designer Exhibition. The catwalk will occur on Saturday 20th February 2016, 11.30 at Freemasons' Hall, Covent Garden.