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A Circus tour through Topshop

A Circus tour through Topshop

By: Jennifer Sonco

As a fashion student, having lived in London for about 4 weeks now has certainly been a life changing experience. Exploring all the touristic places such as the Westminster Abbey, London Eye, London Bridge, Houses of Parliament, etc. Not only have I had the pleasure of exploring the majestic sceneries but I have also experienced the torture of window shopping through Covent Garden, Carnaby Street, and of course Oxford Circus. As soon as I exit the underground tube, the beautiful 5 story TopShop is placed perfectly with gorgeous visual displays, bringing in customers from around the globe. I had to take a look for myself, and was not disappointed.

As a fashion student, having lived in London for about 4 weeks now has certainly been a life changing experience. Exploring all the touristic places such as the Westminster Abbey, London Eye, London Bridge, Houses of Parliament, etc. Not only have I had the pleasure of exploring the majestic sceneries but I have also experienced the torture of window shopping through Covent Garden, Carnaby Street, and of course Oxford Circus. As soon as I exit the underground tube, the beautiful 5 story TopShop is placed perfectly with gorgeous visual displays, bringing in customers from around the globe. I had to take a look for myself, and was not disappointed. 

As soon as you walk into TopShop, you enter into the accessories section. It is such a site to see, all the clutches, backpacks, hair pieces, and wide variety of jewellery. For me, I felt like I spent a full hour just in the first floor of TopShop. What stood out to me was the bakery section towards the back of the first floor, Lola’s. This was a huge culture shock to me to see deserts sold in a retail store. I am more used to having our bakeries and juice bars in a food court section back at home, but it was great to see a twist to this multichannel flagship store. Once I got myself out of the jewellery section, I then made my way up to the remaining floors. It is a whole new ball game. The amazing clothing selection, visual displays, artistic mannequins and organised floor layout. It's the perfect way to get lost for 2 hours.

Down below, in the ground floor, a wide variety of shoes were arranged by style. Ranging from high heels, sandals, sneakers, flats, and booties, it was shoe heaven. As you stroll along the shoe section, you then begin to smell something delicious. With comfortable table chair and cute and cozy dinning area, a nice small food court provides the most delicious meals. From a small cup of coffee to a nice big sandwich, TopShop sure did step up their game with not just a bakery but a food court as well. 

If food was not on your mind, then you also have the choice to get your beauty on. With a small beauty salon waiting for eager customers, your nails can be dolled up, along with a new haircut and nicely trimmed eyebrows. It is nothing I have ever seen before. A retail store offering all these services to their customers. Nothing quite compares to TopShop on Oxford Street back in California. As a fashion student, I would highly recommend taking a trip down to Oxford Street and getting lost in TopShop. Such a great store layout and amazing visual merchandising, can really get a fashion student excited to expand your horizons and become inspired. To all fashion students out there, be sure to check out TopShop, it is always fun to get lost in fashion!

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