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Pepsi Challenge: Calling all creators!

Pepsi Challenge: Calling all creators!

By: Viktoria Erlacher

Pepsi Challenge: Calling all creators!

Brief announcement: Get your drawing utensils ready! Pepsi and Nicola Formichetti have just launched their latest #PepsiChallenge the so titled “Live for Now” Design challenge.

Pepsi Challenge: Calling all creators!

Brief announcement: Get your drawing utensils ready! Pepsi and Nicola Formichetti have just launched their latest #PepsiChallenge the so titled “Live for Now” Design challenge.

Consumers from all around the globe have the opportunity to re-envision the universally recognised look of Pepsi's packaging with their own designs and flair. The challenge will be issued at Milan Design Week on April 15th, with Formichetti showcasing her very own design for Pepsi.

Wanna get involved? Submit your designs by May 13th on www.pepsichallenge.com, the winning designer will be offered a once-in-a-lifetime design experience at the PepsiCo Design and Innovation Center in New York City!

Your designs will be judged by none the less than Formichetti herself, as well as leading fashion and design forces including industry professionals such as Vogue Italia’s Franca Sozzani, Lapo Elkann, Karim Rashid, Marcelo Burlon and PepsiCo’s Chief Design Officer Mauro Porcini.

Happy drawing everyone!

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